Case Study: Metagenics - Medium Enterprise, Pharmaceuticals
Pharmaceutical companies face fierce competition. For a Medium Enterprise Pharmaceuticals company like Metagenics, optimizing sales resources and gaining market share are imperatives for survival.
When it became clear that the company's organic approach to sales force management was no longer adequate to meet these imperatives, a review of available Sales Territory Optimization solutions was done, with TerrAlign's Sales Territory Management system topping the list for its ease of use and reporting capabilities, and best-in-class optimization and manual realignment tools.
With TerrAlign, Metagenics improved the efficiency of their sales force and gained the ability to compete in desired markets, realizing a return on their investment within 12 months.