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Varicent And Terralign Extend Partnership To Integrate Territory Optimization Into Varicent's Sales Performance Management Solution
March 29, 2011 (Reston, VA) – Varicent Software Incorporated, the leading innovator and provider of incentive compensation and sales performance management (SPM) solutions, and The TerrAlign Group, a leading provider of Sales Resource Optimization solutions, announced today that they are extending their existing collaboration and have entered into a reseller agreement. This new venture will allow Varicent to offer a complete sales performance management solution which includes territory optimization.
TerrAlign and Varicent have been partnered since 2009 to enable Varicent users to access TerrAlign data in order to automate and manage territory assignments. This new joint initiative will expand Varicent's solution in order to address a broader range of territory-related requirements.
"Sales leaders are always looking for ways to improve team efficiency and performance," said Joe Galvin, VicePresident and Research Director SiriusDecisions. "While designing and implementing incentive plans, quotas, training, and sales enablement tools are crucial parts of the equation, so too is proper territory alignment and management."
"Varicent Territory Optimization, powered by TerrAlign, will allow organizations to create efficient, strategic and balanced territory alignment based on a combination of factors including opportunity, workload, account information and geography," said Ken Kramer, Director Product Marketing, TerrAlign. "We have had a very successful partnership with Varicent and we know that this next step in our relationship will help customers to improve operational efficiencies and increase revenue in the months to come."
In particular, Varicent Territory Optimization will:
- Quickly and automatically design hundreds of optimal territories using built-in digital road networks for realistic drive time calculations.
- Keep territories geographically contiguous and compact to minimize sales rep drive time, enhance sales force benefits, increase market share and revenue and reduce costs.
- Motivate representatives with fair quotas, equitable territories and predictable commissions.
"We are very excited to incorporate TerrAlign's innovative territory optimization software into Varicent SPM," said Brian Hartlen, Vice President Marketing, Varicent. "This new capability will allow our customers to enhance their territory alignment strategy in a manner that seamlessly integrates with their sales performance management practices."
About Varicent Software Incorporated
Varicent Software Incorporated is an innovative software solutions provider delivering measurable improvements to its clients businesses through its industry-leading sales performance management solution Varicent SPM. Varicent's customers are high-performing companies representing a variety of industries and include Tribune, Sherwin-Williams, Bank of the West, Farmers Insurance, ING, Manpower, Dex One, Maritz, Sun Hung Kai Financial, and many others. For more information, please visit www.varicent.com.
About The TerrAlign Group
The TerrAlign Group (www.terralign.com) provides Sales Resource Optimization software and services to a wide variety of Global 2000 companies. Having developed the world's first desktop-based territory optimizer over two decades ago, TerrAlign has continued to lead the market with its product vision and technical capabilities including integrations to CRM and SPM solutions. TerrAlign's services include promotional response modeling, field force sizing, account profiling, call planning, territory optimization, and territory realignments. TerrAlign is a privately owned company headquartered in Reston, VA.
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