About Us : Leadership

The TerrAlign management team, and its employees, all have years, if not decades of relevant sales optimization, consulting and software development experience. The TerrAlign team is led by:

  • Ken Kramer, President
  • David Hanlin, Vice President, Operations
  • Chris Oosthuizen, Vice President, Software Engineering
  • Jim Brown, Executive Director

Ken Kramer, President, joined TerrAlign in 2006 initially to head up Partnership efforts, and eventually took on all of Marketing, and Sales Management, as well. He is currently responsible for strategic direction of TerrAlign and the overall execution of its growth and profitability. Prior to TerrAlign, Ken held senior management and director level positions at leading enterprise software vendors in the CRM, Sales Performance Management, ETL, and GIS markets for vendors such as Siebel Systems, Ascential Software and MapInfo, each prior to their respective acquisitions. Ken has an MBA from Rensselaer Polytechnic Institute and a Bachelor of Science from Bryant College. Additionally, the first product he launched as a software product manager in the 1990's was a Territory Optimization solution with the core optimization technology OEM'd from TerrAlign.


David Hanlin, Vice President, Operations, joined TerrAlign in 1998 and currently manages both our Services organization and all internal business operations. David has performed virtually every function in our Services group over the past two decades and has hired and trained every member of the current team. As he has overseen the delivery of more than 100 successful projects, calmly handling any possible bump in the project roadmap, it was a natural progression to expand his role to oversee our corporate operations as well. David received his Bachelor Degree in History from the University of Virginia and previously worked as a speech writer 'on the Hill' as they say, prior to joining TerrAlign.


Chris Oosthuizen, Vice President, Software Engineering, joined TerrAlign in 2007 and leads all R&D efforts. He brings with him twenty years of experience in software development, including coding, project management — including a project with upwards of 1.5 million lines of code, and significant experience in establishing policies, processes and procedures to benefit the end product. Prior to TerrAlign, Chris served as Technical Director of Software Engineering at OAK Management. Chris received his Bachelor Degree in Military Science at University of Stellenbosch, South Africa. And, in case you are wondering, his last name is pronounced "Wist-hay-zen," and while he's not related to the professional golfer with the same last name, he is our ringer.


Jim Brown, Executive Director, originally joined TerrAlign in 1988. During his tenure at TerrAlign, Jim has served as principal consultant in various industries, including pharmaceuticals, consumer packaged goods, and vision care. Jim also has extensive technical experience, having contributed to early development of the TerrAlign software and to various proprietary algorithms used by the TerrAlign software today. In 1995, Jim assumed leadership of TerrAlign as Divisional Senior Executive, during the time when TerrAlign was a division of Metron, Inc. In 2002, TerrAlign became a wholly owned subsidiary of Metron, and he was promoted to President. In 2004, Jim led the transformation of TerrAlign into a completely independent, employee-owned entity. In 2018, he transitioned his day-to-day operational functions to a newly formed executive team and moved into an advisory role as Executive Director. Mr. Brown holds an MBA from the Darden School of Business and a Bachelor of Science in Computer Science from the University of Virginia.