Services : Targeting and Sales Resource Planning
Increase sales ROI by understanding which groups of customers and prospects represent the best opportunities and determining what level of promotional effort will maximize these opportunities.
TerrAlign constructs models that help predict how promotional effort will affect future sales by examining past sales and promotional effort. TerrAlign can construct response models for each market segment, product, and sales channel based on data collected from call reporting systems, management meetings, and surveys of salespeople, customers, and prospects.
TerrAlign recommends the optimal number of salespeople to employ in each channel by examining the effect various potential sales force sizes and mixes of sales force effort allocation have on revenue, profits, and return on investment.
TerrAlign can also recommend call plans that maximize performance and profitability by analyzing sales promotion models under various deployment scenarios.
